Social Media Manager APPLY NOW

Full time

About Silk + Sonder

Silk + Sonder is in the business of building bridges - taking people from life’s chaos, anxiety, and stress to joy, productivity, and intention with ease. Founded in 2019 by Meha Agrawal, former Stitch Fix / Goldman Sachs software engineer, and backed by a slate of top investors including Redpoint Ventures, Tim Kendall, and Gokul Rajaram, Silk + Sonder’s science-backed, holistic approach to daily mental wellbeing has landed us 4.9 stars on the App Store, millions in revenue, and tens of thousands of devoted brand fanatics all across the country - well on our way to disrupting the $450Bn self-care industry. Through personalization, accountability, and accessibility, we are committed to making mental wellness a proactive affair, and catalyzing positive change and fulfillment in our customers’ lives, no matter what setback or milestone they face.

About the Role

We are looking for a creative, experienced Social Media Manager who’s excited to make women’s daily self-care and mental wellness practices easy. You should know social channels, trends, and opportunities inside and out and be able to flex both creative and analytical skills frequently. You must be excellent at copywriting and have a stellar eye for brand aesthetics - and the ability to think outside the box on what will drive the most social engagement and ultimately lead to organic growth for Silk + Sonder.

You must embody curiosity, professionalism, and an above-and-beyond work ethic. We are specifically looking for individuals who embody our core values of:

  • Speed - rapid rate of learning and swift speed of execution
  • Excellence - opts for the solution that will optimize for success
  • Radical Thoughtfulness - within the content created, the member experience, and with our team and partners
  • Lean - scrappy but not sloppy
  • Relentless Optimism - thinks like an owner, operates like a champion 
  • Drive - hungry and ambitious 


  • Create and implement the programming and channel strategy for Silk + Sonder’s owned social handles (Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, YouTube) to increase brand awareness and reach.
  • Research social and seasonal trends and tactics across different platforms to drive up organic conversions
  • Work cross-functionally with product, design, marketing, and community operations teams to promote Silk + Sonder and produce organic content that drives up engagement
  • Source and create UGC, plan and produce IGTV / IG Live / YouTube series to deepen Silk + Sonder as a leader in the self-care space
  • Manage daily communication (DMs, comments, etc.) with customers, brands, and influencers
  • Test, iterate, and innovate content formats that can be turned into repeatable formats or “series”
  • Track, analyze, and produce a weekly report on social analytics that will enable data-led programming and content decisions
  • Identify tastemakers, influencers, and key customers who can be turned into advocates, content creators, and other partners
  • Own end-to-end social strategy and execution of content - from uploading, scheduling, caption creation, CTAs, etc across all social channels
  • Help assist in creative strategy and execution of paid social ads 


  • 2-4 years of experience planning, executing, and analyzing social media content (static, video, gifs, etc.) 
  • Comfortable managing multiple channels, including any / all of the following: Instagram, Pinterest, YouTube, Tik Tok, Twitter, Linked In, Facebook
  • Able to learn new systems quickly - bonus if you have experience with Canva, Planoly, Premiere and Later
  • Skilled at crafting strategic communications, delivering the right message through visual and written content
  • Thrives in a fast-paced environment with a culture of experimentation, yet values the need to organize and plan
  • Excellent written and verbal skills and can communicate effectively with peers and senior leaders
  • A winning and curious attitude: self-motivated, bright, and results-driven.


  • Direct impact on improving women’s relationships with themselves as well as with others
  • Collaborative, fast-paced team environment that offers ownership and autonomy alongside working with incredibly smart, authentic people
  • Flexible work-from-anywhere-anytime policy (we love world travelers, homebodies, and everything in between as long as things get done!)
  • Competitive compensation, equity participation, and 401k
  • Health, vision, and dental plans 
  • Unlimited vacation + company holidays
  • Introspective, wellness experiences and retreats


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