How I Thrive: Sadie Kurzban, Founder Of 305 Fitness

Name: Sadie Kurzban

Age: 30

City: New York, NY

Company: 305 Fitness, a fitness company that makes sweat sexy. We're all about putting on fitness classes that bring people together in empowering, self-expressive ways!

Role: Founder and CEO.

Beyond the role: Outside of work, I love to spend time with my goofy husband and my best friend, who is also our COO. I have a big family—four siblings—and I love to catch up with them.

Morning routine:

Wake up, wash my face, take a shower. I make coffee and I foam roll and stretch for 10 minutes while listening to NPR's news podcast. It wakes my body up and gets my mind going. I like to jump right into work, especially tackling any projects that I know will be challenging to do later. I'm an early riser, so I love the mornings. I feel the energy is a lot more grounded when I can wake up before most of New York is up and running.

The first thing I do after work:

Truthfully, I get home, have dinner, continue to work, and then fall asleep. I try to read a bit before bed to relax, but I often dream of work. I'm working on making more time between work and rest. 

Dinner ritual:

I love to cook—when there's time! Otherwise, I'll go to one of the many great restaurants in New York. I'm a fan of Dig Inn for when I need something quick.

Nighttime routine:

Unfortunately I don't really have one, I'm working until the last possible moment. I read a bit before bed and fall asleep quickly.

Self-care guilty pleasure:

I enjoy all of it, without guilt! I get acupuncture, I go to therapy, I journal, I meditate, I sometimes just lay down and do nothing.

Self-care hack during the workday: 

I exercise! Because I'm lucky enough to work and run fitness studios, I can take a class midday and jump back into work, with 10 times more energy.

How I define self-care:

For me, self-care is the time to make a connection with myself. This can be a massage or just sitting in quiet. Working in the wellness space, I'm skeptical of our cultural push towards more self-care. I'm noticing how "self-care" is now being portrayed as a mark of social class and racial privilege. We're commodifying a boutique fitness class and a mani/pedi, not necessarily bringing us any closer to connection with ourselves. We're building a world of wellness that's made for Instagram, while creating more of a divide between the haves and have-nots. I love the work we do at 305 because I can see how it is allowing so many people to truly unplug and connect with one another.

 

Favorite childhood toy or hobby:

I was always an entrepreneur at heart. I loved baking cakes and selling them door-to-door. I loved creating a "restaurant" for my mom and dad at home. I was the chef and creative director and my little brother (now our CFO) was the server, the cleaner, and my assistant chef.

State of your (email) inbox:

I hover between two and 10. I like to get to zero. I have a pretty intense system of organizing and reminding. I wish I spent less time on email and more on pushing the company forward, but such is life!

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Illustration by Megan Behrendt

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